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The Science Behind "Look Good, Feel Good"

Updated: Oct 26, 2020

There is no question that you typically feel better when you wearing your favorite outfit. There is actually a science behind the clothing you wear and how it makes you feel.

We can refer to the term "enclothed cognition". This theory basically says that the clothing we wear changes our thoughts and feelings.


Dressing the part:

Need to feel more motivated? Put on your workout clothing! Wearing workout clothes helps you feel more motivated and actually helps you make healthier decisions.

What to feel more luxurious and intelligent? Wearing high-end clothing can help you make smarter financial decisions.

What to be more focused at work? Wearing a work uniform gets your head in the work mindset and gets you ready to work. For instance, there was a study done that half of the doctors wore lab coats, and the other half of the group wore street clothes. Guess which half didn't make any mistakes? The ones wearing the lab coats.

What to feel instantly more confident or powerful? Put on your power outfit. This typically is the outfit you would wear out to a fancy dinner. I nice dress or a suit.

Want to feel creative? Dress casual. Dressing casual can help you feel comfortable, friendly, and more creative.


There is also a science behind the colors you wear:

  • Red: positive feelings, suggests power, passion, and romance

  • Yellow: happy, cheery, and promotes creativity

  • Blue: relaxing and calming

  • Black: promotes a more serious and professional look and attitude

  • Purple: fosters a more sophisticated look.

  • Green: calming and stress relieving


So what can we take away from this?

Wear what makes you happy, what makes YOU feel comfortable because then you will feel more confident.

If you are having a bad day or feeling down, try to get dressed up and put on your favorite outfit.

If you have a job interview, make sure you look put together, but wear something that represents who you are and makes your feel confident.

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