Snooki VS Louis Vuitton: Counter Branding.

Here is an amazing marketing strategy that is rarely talked about.....

I am sure we all remember this iconic moment of history. The day that Snooki from 'Jersey Shore' got arrested for being too drunk at the beach.

But do you see that bag on Snooki's shoulder? That is a Gucci tote.

BUT GUCCI DIDN"T SEND HER THE BAG.... LOUIS VUITTON DID!!

Why would Louis Vuitton send Snooki a competitor's bag? This is called counter branding.

They did this so Gucci would look less luxurious and more trashy. Honestly, this is a genius marketing tactic.

xx