How Fashion Brands are Responding to This Pandemic
Updated: Apr 20, 2020
Many fashion brands are struggling during this pandemic, but some other brands are trying to help the community. In these times of negativity, here are some positive things that fashion brands are doing:
Giorgio Armani: donated $1.43 million dollars to four hospitals in Rome and Milan, as well as to the Civil Protection Agency.
Zara: Zara's owner will donate face masks and hospital gowns for coronavirus patients and healthcare workers amid the shortage caused by the pandemic.
Christian Siriano: The fashion designer offered to help make masks for as New York fights the novel coronavirus in a tweet this afternoon.
LVMH: Luxury conglomerate LVMH said it will supply 40 million masks to France, which is facing a shortage during the coronavirus pandemic.
French luxury group Kering: which owns brands like Gucci and Bottega Veneta, has donated 2 million euros to help the fight against the coronavirus outbreak.
Miuccia Prada and Patrizio Bertelli: the CEO of Prada, came to the region's aid by donating two full intensive care and resuscitation units each to three Milanese hospitals.
Dolce & Gabbana: announced that it has partnered with Humanitas University to fund a coronavirus research project.
Many brands are putting a halt to their production during this time, which is the best option for fashion brands to keep people at home and healthy.
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